Florida International University - School of Hospitality and Tourism Management

Courses Offered and Course Description

HFT3503
Hospitality Marketing Strategy
Examines marketing principles, theoreis and ocncepts and the use of management principles and techniques of analysis, planning, implementation and control to maximize marketing effectiveness in hospitality organizations. Stresses marketing of services

HFT4502
Role of Marketing Research in Visitor Industry
Fundamental research methods for tourism industry: data collection, analysis, write-up, and presentation. Emphasis placed on research implication relevant to management and problem solving. prerequisite: HFT 3509

HFT 3990
Casino Marketing
This course will help students understand the components of effective marketing in the management of successful hotel casino operations. In this course, students will have an opportunity to develop comprehensive marketing strategies by creating a marketing plan for a hotel casino operation.

Biography

Eunju Suh, PhD, an Assitant Professor of Hospitality Management at the Florida International University teaches courses on casino marketing, hospitality marketing and research methods. She earned a master s and a doctorate in hotel administration from the University of Nevada, Las Vegas. Prior to joining FIU, she was a Sr. Gaming Analyst with The Venetian Resort-Hotel-Casino, Las Vegas, where she was involved in marketing and operations analyses for the strategic marketing department. Previous experience includes direct marketing and loyalty marketing at several major hotel casinos in Las Vegas.

Her most recent complete research endeavor is entitled Estimating the Impact of Entertainment on Gaming Volume of Las Vegas Hotel Casinos . Currently, Dr. Suh is investigating and examing the indirect effects of other casino amenities such as poker rooms, entertainment and other miscellaneous venues on gaming revenues. As more casinos adjust their marketing positioning to that of full-service resorts, results from this research will aid casino management in optimizing the profit generated from the casino floor space.

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