William H. Pelzer
Home Phone (561) 689-3467
Objective:
Executive management position in sales, marketing product development, promotion and production.
Qualifications:
Twenty plus years successfully marketing and selling specialty imported wines in major U.S. markets, as well as instructing and informing trade personnel and students how to understand and market specialty imported wines.
Education
1972 Degree, Economics
Universidad
de las Americas Puebla,
1966 B.A. Degree, Economics
Employment
Nov – 1996 –
Present Sales;
Marketing Representative,
Robert Chadderdon Selections, Inc.
Initiated and managed the Florida sales and distribution of RCS selections – more than 200 different French, Italian, German, and Australian wines and more than 16 different spirits including Cognac, vintage Armagnac, Single Malt Whiskey, Eau de Vie, et al. Established continuing and growing relationships with the major retailing chains, independent specialty retail shops and restaurants. Originated the “clearing” mechanism at distribution level which has effected a significant market segment for RCS products.
Nov – 1994 – May – 1995 General Manager
Lyon Freres
Managed 50 employees, purchases, inventory, and accounting for a full food service café in South Beach that included a Wine Bar and Wine Retail area, Coffee Bar with pastries made on premise and Specialty Foods – Produce and Meat market. Including catering, Lyon Freres grossed $4 million per year.
Feb – 1989 –
October – 1994 Sales;
Marketing Representative,
Robert Chadderdon Selections, Inc.
See Above.
Dec – 1986 – January – 1989 Wine Consultant and Wine Manager
Crown Liquors
Established a comprehensive domestic and imported
wine, specialty spirits, and specialty beers and ales inventory for the
April – 1985 – June 1986 Vice President
Matanzas Grill Restaurant Chain
Originated business plan. Promoted
August 1980 – April 1985 Vice President/General Manager
Diamond Oaks Vineyard
Sales:
Hired, supervised, and evaluated four sales representatives and office
manager. Supervised vineyard manager and
winemaker. Specifically, Diamond Oaks
Wines were distributed in Los Angeles by NDC, a division of NDC Atlanta, and in
Texas by American Wine and Importing Company.
Diamond Oaks, a 17,000 case winery, was also distributed in the states
of Washing,
Marketing: Designed labels and packaging, point-of-sale materials and print advertising. Initiated relations with wine writers in all the company’s market areas.
Production: Prepared grape-grower purchase contracts. Supervised picking and processing of grapes from company’s vineyard properties. Selected and tasted wines for blending prior to bottling.
April 1978 – July 1980 Vice President
Vintage Imports
Originated sales, purchases, inventory and
computerized management systems.
Organized sales company. Opened
distributors in seven states for the company’s product line of old vintage
Purchased wines on numerous buying trips to
Wine Teaching Experience
Fall 1997 –
Spring 2000
Classes Taught: Wine Technology, Wines of
Summer 2001 –
Present
Biscayne
Bay –
Classes Taught: Graduate: World of Food and Wine
Undergraduate:
Wines of
the
Spring 2004 –
Present
Biscayne
Bay –
Classes Taught: Wine Certificate Program – Wines of
January 2002 – May 2003 Books and Books Café
Classes Taught: Five Week class in Wines of the World
1989 - Present Florida Restaurants and Businesses (Cruise Lines, et al.)
Conducted numerous seminars in wine and wine
services for staffs.
1984
Adult Extension Program
Taught an advanced wine appreciation course for 25
students
Languages
French:
Spanish: Speaking knowledge.
References
Available upon request.