Courses Offered and Course Description
HFT 3457
Food and Beverage Control
This course examines the procedures needed to control the two primary costs encountered in any foodservice operation: the cost of food and beverages. We examine the basic control system and each of its components concentrating on how an integrated system will allow managers to quickly solve operating problems and maintain profitability.
HFT 3503
Hospitality Marketing Strategy
Examines marketing principles, theories and concepts and the use of management principles and techniques of analysis, planning, implementation and control to maximize marketing effectiveness in hospitality organizations. Stresses marketing of services.
HFT 3203
Fundamentals of Management in the Hospitality Industry
A basic course in general management concepts and practices to acquaint the student with theories and principles of organization, the tools of managerial decision-making, and the management process, with particular reference to the hospitality industry. Case studies are used.
HFT 6596
Marketing Management
This course provides students with an in depth understanding of the scope and ramification of the marketing function and marketing management. This course makes the student a valuable marketing executive.
Biography
Wenbo Huang is an Assistant Professor of Hospitality Management at Florida International University's School of Hospitality and Tourism Management where he teaches courses in Food and Beverage Operations and Marketing Management. Dr. Huang gained industry working experience both in China and The USA. He used to work as a server, a cook, restaurant manager, and hotel deputy general manager in charge of Food and Beverage，Sales and Marketing and Human Resource Departments.
Having published more than 20 journal articles and 9 books, Dr. Huang is recognized as an authority in the field of food and beverage management in China. Dr. Huang has been working as a consultant for many hotels and restaurants, and has a strong link with the industry. He was awarded as “Excellence in Food and Beverage Education” by China’s National Culinary Association in 2007.
| Curriculum Vita | |
